摘要
社会资本被认为是影响企业经营绩效的重要因素。小微企业是乡村旅游发展中最为活跃的新生力量,其经营绩效关系着乡村旅游的可持续发展。通过构建社会资本与乡村旅游小微企业的关系模型进行实证研究后发现:社会资本正向影响乡村旅游小微企业经营绩效,学习能力在二者之间起到中介作用。
Social capital is considered to be an important factor affecting business performance.Small and micro enterprises are the most active new force in the development of rural tourism,and the business performance is related to the sustainable development of rural tourism.Through the empirical research on the relationship model between social capital andsmall and micro enterprises in rural tourism,it is found that social capital has a positive impact on the business performance ofsmall and micro enterprisesin rural tourism,and learning ability plays a mediating role between the two.
作者
郭峦
樊锦
Guo Luan;Fan Jin(schooL of Business Administration,Guangxi University,Nanning,Guangxi 530004,China;Xi'an Siyuan University,Xi'an,Shanxi 710038,hina)
出处
《广西农学报》
2022年第1期77-83,93,共8页
Journal of Guangxi Agriculture
基金
教育部人文社会科学研究规划基金项目“基于外部嵌入的西部乡村旅游质效提升路径研究”(项目编号:19YJA790020)。
关键词
社会资本
小微企业
学习能力
经营绩效
乡村旅游
social capital
small and micro enterprises
learning ability
business performance
rural tourism
