“双一流”背景下地方本科院校市场营销专业课程体系建设研究

Research on the Course System Construction of Marketing Major in Local Undergraduate Colleges under the Background of“Double First-class”

课程是人才培养的核心要素,课程体系建设的合理性直接影响人才培养的质量。加强课程体系建设,提高人才培养质量,是地方本科院校教学改革的重要内容。在“双一流”背景下,地方本科院校要以突出能力为核心,构建集思想品德、理论知识、实践经验及素质培养于一体的市场营销专业课程体系,围绕正品德、懂理论、善实践、高素质四个方面开展实践教学改革,以提升学生运用所学营销理论知识服务地方经济发展的能力。

Curriculum is the core element of talent cultivation,and the rationality of curriculum system construction directly affects the quality of talent cultivation.Strengthening the construction of curriculum system and improving the quality of talent training are the important contents of the teaching reform of local undergraduate colleges.Under the background of“double first-class”,local undergraduate colleges and universities should take outstanding ability as the core,and build a marketing professional curriculum system that integrates ideological morality,theoretical knowledge,practical experience and quality training,centering on authentic morality,understanding theory,and good practice,high-quality four aspects to carry out practical teaching reforms to enhance students’ability to utilize the theory of marketing knowledge to service ability of local economic development.