新时代党的宣传工作路径创新探析

A Study on the Publicity Work Path Innovation of the Party in the New Era

新时代加强党的宣传工作具有重要的现实意义,这是由不断更新的宣传方式、与时俱进的宣传内容、复杂多变的宣传环境和日益增强的宣传队伍所决定的。然而,当前党的宣传工作在进一步创新宣传方式、提高宣传内容的针对性、增强意识形态的引领性和加强宣传队伍建设等方面仍然需要进一步提升。必须通过统一宣传资源,形成大宣传格局;创新宣传机制,提高宣传的针对性;改进宣传方式,提高宣传质量;加强队伍建设,着力提高宣传者素质等一系列措施,开创新时代党的宣传工作新局面。

Strengthening the Party’s Propaganda work in the new era is determined by constantly updating the Publicity methods,advancing with The Times,the complex and changeable publicity environment and the increasing strength of the Publicity team.However,the party’s Propaganda work still needs to be further improved in the aspects of innovating the publicity method,improving the pertinence of the publicity content,enhancing the guidance of ideology and strengthening the construction of the Publicity team.It is necessary to form a large publicity pattern by unifying Publicity resources.Innovate the Publicity mechanism,improve the pertinence of publicity;to improve publicity methods and quality;Measures such as strengthening the construction of the Party’s personnel and improving the quality of propagandists will be taken to create a new situation in the development of the Party’s Propaganda work in the new era.