《一点就到家》:乡村振兴的民族志影像

Coffee or Tea:an Ethnographic Image of Rural Revitalization

电影《一点就到家》中三个合伙人的“电商梦”、“咖啡梦”、“快递梦”即是黄路村这个千年古寨的乡村振兴。从种茶到种咖啡、从外出打工到回乡创业、从传统的赶集到网购的转变,是黄路村实现乡村振兴和从传统乡村向现代乡村转型的具体体现。黄路村向现代乡村的转型,不仅发生在经济、物质的层面,还深入这个千年古寨几代人的观念与精神伦理之中。《一点就到家》对黄路村经济、物质、观念及精神伦理的探视、触摸,展现出对现代中国传统乡村振兴的民族志影像审视价值。

The“e-commerce dream”,“coffee dream”and“express dream”of the three partners in the film“Coffee or Tea”are the Rural Revitalization of Huanglu village,a millennium old village.The transformation from planting tea to coffee,from going out to work to returning home to start a business,and from going to traditional fairs to shopping online is the concrete embodiment of Huanglu village’s Rural Revitalization and transformation from a traditional village to a modern village.The transformation in Huanglu village not only takes place at the economic and material levels,but also goes deep into the concepts and spiritual ethics of several generations in this ancient village.Coffee or Tea explores and touches the economy,material,concept and spiritual ethics of Huanglu village,and shows the value of ethnographic image examination of the revitalization of modern Chinese traditional villages.