虚拟社区中的城市:城市微博超话的可沟通性--以重庆微博超话社区为例

A Study on the Communicability of Cities in Virtual Communities:A Case Study of Chongqing Super-topic Community

当前,城市微博超话研究往往聚焦于趣缘社群,可沟通性价值却被忽略。以重庆微博超话社区为研究对象,抽取400个微博样本,探究城市微博超话蕴含的可沟通城市的潜能和如何运用微博超话机制体现城市传播的三重维度,结果显示:基于信息网络,城市微博超话提供了城市居民寻求社会支持和交往的平台,守城人和城市观察者穿梭在其中;基于地理网络,具身实践书写空间体验,区县印象勾勒立体城市;基于意义网络,城市符号凝聚为城市共同体,城市居民有着“我是本地人”的城市认同。作为虚拟社区中的城市,城市微博超话具有极强的城市属性,体现了可沟通城市“多元融合、时空平衡、虚实互嵌、内外贯通”的内涵。

Researches on super-topic communities often focus on the shared interests,but the communicative value of city super-topic community is ignored.Taking Chongqing super-topic community as the subject,this study makes a text content analysis of the 400 selected microblog samples,and explores the potential of communicating of city microblog super-topic communities,and the triple dimensions of urban communication reflected by micro-blog super-topic mechanism.The analysis shows that as an information network,city super-topic community provides a platform for urban residents to seek social support and communication,with city watchdogs and observers getting involved;as a geographical network,city super-topic community serves to draw a three dimensional outline of the districts and counties;as a network of meaning,city super-topic community brings the city into a community,offering the city residents shared identity of being local.As city in a virtual community,city super-topic community has a strong urban attribute,with the connotation of“multiple integration,space-time balance,virtual and reality inter-embedding,and internal and external connection”of a communicable city.