图像叙事与修辞实践:裕固族传统仪式中视觉符号的意义生成

Image Narrative and Rhetoric Practice:The Meaning Generation of Visual Symbols in the Traditional Ceremony of Yugu Ethnic Group

作为一种充满象征意义的展演互动,裕固族传统仪式视觉传播的首要任务便是对其意义的有效传达。伴随着传播制度的不断变革,传统仪式经由修辞实践所构筑的媒介时空与现实时空之间的关系在不断变化,对比不同关系之下传统仪式修辞实践的效果差异不难得出,借由视觉修辞完成对其意义的传递是传统仪式结合自身特性在时代背景之下所做出的一项必然性选择。裕固族传统仪式中各类视觉符号自身意义的生成,完全依赖于符号所处的生成语境,理解和把握互文、情境与文化三种语境各自特定的符号意义生成规则,不仅有助于区分与识别视觉符号在传统仪式中的意义所在,还能进一步厘清催生裕固族传统仪式视觉符号变迁的根源与力量。

As a kind of symbolic interaction,the primary task of the visual communication of the traditional rituals of the Yugu ethnic group is to effectively convey its meaning.With the continuous transformation of the communication system,the traditional rituals have been constructed through the media space and time of rhetoric practice.The relationship between real time and space is constantly changing.It is not difficult to compare the effects of traditional ritual rhetoric practice under different relationships.The transmission of its meaning through visual rhetoric is the combination of traditional rituals and their own characteristics under the background of the times,which is an inevitable choice of Yugu ethnic group.The generation of the meaning of various visual signs in the traditional rituals depends entirely on the context in which the signs are generated.Understanding the specific sign meaning generation rules of the three contexts of inter-text,context,and culture not only help distinguish and recognize the significance of visual symbols in traditional rituals,but also can further clarify the origin and power of the changes in visual symbols that gives birth to the Yugu ethnic traditional rituals.