青年公益新样态:我国粉丝公益的发展动因及运行模式

A New Paradigm of Youth Charity:Motivation and Pattern of the Fans Charity in China

作为“具有一定资源动员能力、内部分工与层级体系明确的半专业化组织”,“饭圈”是当前我国青年实现社会参与的途径之一。“粉丝公益”这一青年公益新样态近几年发展得如火如荼,这得益于互联网公益带来的公益转型、明星效应的推动、明星和粉丝形象塑造的需求以及粉丝群体的高行动力等多个因素的共同作用。经过这些年的摸索,我国的粉丝公益已经摆脱了初期的偶发频率和粗放操作,逐渐摸索到规律和方法,形成了相对稳定的运行模式。

As a “semi-professional organization with resource mobilization capacity,internal division of labor and clear hierarchy system”,“fandom” is currently one of the ways for the youth to achieve social participation.“Fans Charity”,a new paradigm of youth charity,has developed in full swing in recent years.This is due to the combined effect of many factors,such as the transformation of the charity brought by the Internet charity,the promotion of the star effect,the demand for image building of stars and fans,and the high mobility of the fans group.After years of exploration,fans charity in China has shaken off the occasional frequency and extensive operation at the beginning,gradually explored the rules and methods,and formed a relatively stable operation pattern.