移动互联网时代青年运动打卡现象解析——基于身体社会学的视域

An Analysis of Youth Movement Punch Card Phenomenon in the Mobile Internet Era——Based on the Perspective of Physical Sociology

随着“互联网+体育”的蓬勃发展,运动打卡应运而生。运动与身体紧密相连,从身体社会学视角对运动习惯养成进行剖析,运动APP在青年自我形象建构、群体认同中起着重要导向作用,通过数据呈现符号的狂欢。运动打卡借助移动媒介实现全景空间的凝视,时间筹划,层级设置,从而实现提醒、激励和监督的作用。只有实现身体到主体的转变,异化到固化的超越,工具理性到价值理性的升华,才能真正实现运动习惯的内在生成与长期固化。

With the booming development of "Internet + sports",sports punch card emerged at the historic moment.Sports are closely connected with the body.From the perspective of physical sociology,exercise habit formation is analyzed.A Sport APP plays an important guiding role in youth’s self-image construction and group identity,and presents the carnival of symbols through data.With the help of mobile media,sports punch card can realize panoramic space gaze,time planning and hierarchy setting,so as to realize the role of reminder,incentive and supervision.Only by realizing the transformation from body to subject,the transcendence from alienation to solidification,and the sublimation from instrumental rationality to value rationality,can we truly realize the internal generation and long-term solidification of sports habits.