江苏省文化产业线上线下融合发展研究

Research on the online and offline integration development of cultural industry in Jiangsu province

线上线下融合在文化产业发展中起着举足轻重的作用。互联网发展推动下,文化产业线上线下融合发展已成为必然路径。以江苏省文化产业线上线下融合发展现状为切入点,分析线上线下融合发展困境,发现融合发展中存在着文化产业化程度较低、建设资金利用率偏低、文化政策体系完善度低、文化产业特色不明显、发展人才不足等多重困境,最后从产业化发展、经费保障机制、相关扶持政策、特色项目开设、专业人才培育等角度提出破解路径。

Online and offline integration plays a pivotal role in the development of cultural industry.Driven by the development of the Internet,the online and offline integrated development of the cultural industry has become an inevitable path.Taking the current status of online and offline integration of the cultural industry in Jiangsu province as the starting point,analyzing the plight of online and offline integration development,it is found that there are many difficulties in the process of integrated development,such as the low degree of cultural industrialization,the low utilization ratio of construction funds,the low degree of perfection of cultural policy system,the lack of distinctive features of cultural industries,and the shortage of developing talents.Finally,the solution path is proposed from the perspectives of industrialization development,funding guarantee mechanism,related support policies,the establishment of characteristic projects,and the cultivation of professional talents.