乡村振兴背景下短视频+农村闲置房营销传播研究

Marketing Communication for the Rural Vacant House Clips Plus in the Context of Rural Revitalization

在乡村振兴重点从集中力量脱贫攻坚转向全面推进乡村振兴进程中,农村闲置房问题依然是“三农”问题的热点、难点。近些年随着相关政策、法律不断完善,短视频+农村闲置房营销传播成为乡村传播的新亮点。从短视频+农村闲置房营销传播现状和短视频+农村闲置房营销传播展望等方面,针对存在问题,重点探究短视频+如何在政策和法律法规允许的框架下,依靠基层组织,做准信息发布,做活信息表现,对做好短视频+农村闲置房营销传播,促进乡村振兴具有现实价值。

In the process of making a historic shift of the focus in its work from concentrating the efforts on poverty alleviation to pushing forward all-round rural revitalization,issues relating to agriculture,rural areas and farmers in terms of rural vacant houses are still one of the hot topics and a difficult task to be accomplished.With the relevant policies and the law continues to improve in recent years,marketing communication for the rural vacant house clips plus has become a new bright spot of rural communication.By addressing the issues existing in the present rural vacant house clips plus as well as the future development of the situation,the paper explores how the clips plus concerning the rural vacant house communication will advance all-round rural revitalization within the framework of policies,laws and regulations,its realization value,reliance on grass-root organizations,precise information release and live information presentation.