摘要
对农村电商生态系统研究现状进行梳理,构建以“内涵—机制—治理”为内在逻辑的农村电商生态系统理论研究框架,并提出农村电商生态系统未来研究的方向:进一步明确农村电商生态系统的深刻内涵,深入挖掘农村电商生态系统的运行机制,积极探索农村电商生态系统的优化路径。通过对农村电商生态系统研究的回顾与展望,推动农村电商生态系统理论研究体系建设,促进农村电商实现高质量发展。
This paper sorts out the research status of rural e-commerce ecosystem,constructs a theoretical research framework of rural e-commerce ecosystem with"intension-mechanism-governance"as the internal logic,and puts forward the direction of future research on rural e-commerce ecosystem.First,further clarify the profound connotation of rural e-commerce ecosystem.Second,excavate the operation mechanism of rural e-commerce ecosystem.Third,actively explore the optimization path of rural e-commerce ecosystem.Through the review and prospect of the research on rural e-commerce ecosystem,the study promotes the construction of theoretical research system of rural e-commerce ecosystem and promotes the high-quality development of rural e-commerce.
作者
杨艳玲
韩霖
YANG Yan-ling;HAN Lin(School of Business,Shandong Normal University;Shandong Urban and Rural Planning Design Institute,Jinan 250014,China)
出处
《山东青年政治学院学报》
2022年第3期65-71,共7页
Journal of Shandong Youth University of Political Science
基金
教育部人文社科青年基金项目“下乡创业企业多重网络嵌入对企业绩效的动态影响机制研究”(20YJCZH209)
中国博士后科学基金资助项目“双重网络嵌入对海归创业企业绩效的动态影响机制研究”(2019M662435)。
关键词
农村电商生态系统
内涵
运行机制
优化路径
rural e-commerce ecosystem
connotation
operation mechanism
optimal path