“双高”背景下《汽车市场营销》课程思政建设研究与实践——以陕西工业职业技术学院为例

Research and Practice on Ideological and Political Construction of “Automobile Marketing” Course under the Background of “Double High”——Taking Shanxi Industrial Vocational and Technical College as an example

面对职业院校“双高计划”建设背景和教育部关于《高等学校课程思政建设指导纲要》文件精神提出的育人要求,陕西工业职业技术学院课程思政改革与实施全面推进,《汽车市场营销》课程作为汽车技术服务与营销专业的核心课程也进行了课程思政改革的探索与实践,通过在教学过程中挖掘和提炼专业课中的“思政元素”与“德育元素”,探讨课程融入思政元素的思路、方法及实施步骤,设计课程思政在理论和实践环节的教学模式,运用多元化考核标准等实施汽车市场营销课程思政教学建设,实现专业知识传授与德育教育的统一,为汽车技术服务与营销专业课程思政建设和“双高计划”建设任务的完成助力。

In the face of the construction background of the “Double High Plan” of vocational colleges and the educational requirements put forward by the Ministry of Education on the spirit of the document “Guidelines for Ideological and Political Construction of Colleges and Universities”, the ideological and political reform and implementation of courses in Shanxi Vocational and Technical College have been comprehensively promoted. The “Automobile Marketing” course, as the core course of the automobile technical service and marketing major, has also carried out the exploration and practice of the ideological and political reform of the course. The paper discusses the ideas, methods and implementation steps of integrating ideological and political elements into the curriculum, designs the teaching mode of ideological and political courses in theory and practice, and implements the ideological and political teaching construction of automobile marketing courses using diversified assessment standards, so as to achieve professional knowledge transfer and moral education, and promote the unification of the ideological and political courses for the automotive technical service and marketing and the completion of the “Double High Plan” construction tasks.