东北特色农业品牌化建设:“寿光模式”借鉴

Construction of Agricultural Branding with Characteristics of Northeast China: “Shouguang Mode” for Reference

农业品牌化建设是农业现代化进程中的长期性、战略性的关键环节,建设品牌有利于增强产业的市场优势和影响力。东北地区具有得天独厚的农业资源禀赋,但在特色农产品品牌化建设方面却存在许多不足。寿光蔬菜产业品牌化建设成效明显,已形成独具特色的“寿光模式”,因此借鉴寿光特色蔬菜产业品牌化建设的经验,可以更好地为东北地区特色农业品牌化建设赋能。

The construction of agricultural branding is a long-term and strategic key link in the process of agricultural modernization. Building a brand is conducive to enhancing the market advantage and influence of the industry. Northeast China has unique endowments of agricultural resources, but there are many deficiencies in the branding of characteristic agricultural products.The branding construction of Shouguang vegetable industry has achieved remarkable results, and a unique “Shouguang model” has been formed. Therefore, learning from the experience of branding construction of Shouguang characteristic vegetable industry can better empower the construction of characteristic agricultural branding in Northeast China.