摘要
在收集大运河全段35个地级市网络游记文本的基础上,本文对游记文本进行词频分析,并借助地格理论,对大运河国家文化公园的品牌基因进行筛选。通过分析得出,大运河国家文化公园的品牌基因为“运河水系”“生活象征”“古城古镇”“好古敏求”“以义取利”。未来,国家公园应结合这些品牌基因,再造大运河生活方式,维持大运河国家文化公园的持续竞争力。
Online travel notes of all the 35 cities bordering the Grand Canal were collected and an analysis was conducted in terms of the word frequency. With the help of the geo-grid theory, the brand genes of the National Grand Canal Cultural Park were sorted out, including “canal water systems”, “life symbols”, “ancient towns”, “pursuit of traditions” and “profits based on righteousness”. The future National Parks should integrate these brand genes in rebuilding the Grand Canal lifestyle and maintaining the sustainable competitiveness of the National Grand Canal Cultural Parks.
作者
邹统钎
韩全
常东芳
ZOU Tongqian;HAN Quan;CHANG Dongfang(China Academy of Culture and Tourism,Beijing International Studies University,Beijing 100024,China)
出处
《扬州大学学报（人文社会科学版）》
2022年第2期101-113,共13页
Journal of Yangzhou University(Humanities and Social Sciences Edition)
基金
国家社会科学基金艺术学重大项目“国家文化公园政策的国际比较研究”(20ZD02)
国家自然科学基金项目“基于地格视角的旅游目的地品牌基因选择研究”(71673015/G031031)
国家社会科学基金重大项目“完善文化和旅游融合发展机制体制研究”(20ZDA067)。
