论中西文化交流背景下当代中国书籍设计的发展嬗变

The Evolution of Contemporary Chinese Book Design under the Background of Sino-Western Cultural Exchange

全球化将整个世界的文化交流变得更为紧密,使当代书籍设计作为一种设计书写能够在不同的文明区域建立彼此间的联系,进行共识性的比较和叙事。中国书籍设计从受到西方功能主义设计思想的影响而推崇模仿,到思考如何立足本国传统历史文化与民族根性,发掘中国书籍设计的美学内涵,创造性地运用西方技艺法则进行本土化书籍实践探索,逐步确立了民族化风格的设计道路,彰显出自身文化品格与自信。

Globalization has brought closer cultural exchanges across the world,enabling contemporary book design as a design writing to establish connections between different civilized areas,and to conduct consensus comparisons and narratives.Chinese book design has evolved from being influenced by Western functionalist design ideas,advocating imitation to thinking about how to explore the aesthetic connotation of Chinese book design based on the history,traditional culture and national roots of China,as well as creatively use Western techniques and principles to explore the practice of localized books.Thus,national style design path has gradually established,which demonstrates Chinese cultural character and self-confidence.