乡村振兴视域下农村电商发展问题与对策探究

Research on the Problems and Countermeasures of the Development of Rural E-commerce from the Perspective of Rural Revitalization

加速发展农村电子商务,可以提高农村人口平均收入、创造农村就业机会,是实现乡村振兴战略的重要途径。但目前农村电商与其他成熟的城市综合电子商务相比还处于低水平阶段,存在着基础设施薄弱、专业人才缺口大、农产品品牌建设落后等问题。本文通过分析当前农村电子商务现状和问题,提出对应解决策略,为我国农村电子商务未来发展提供借鉴和启示。

Accelerating the development of rural e-commerce can improve the average income of rural residents and create rural employment opportunities,and it is an important way to realize the strategy of rural revitalization.However,at present,rural e-commerce is still immature compared with other mature urban integrated e-commerce,and there are problems such as weak infrastructure,large gap of professional talents,and backward brand building of agricultural products.Through analyzing the status quo and problems of rural e-commerce,this article proposes countermeasures to provide references and inspirations for the future development of rural e-commerce in China.