摘要
建立网络直播营销语言效用模型,研究网络直播营销中的口头语言、书面语言、身体语言、道具语言和环境语言的作用,发现各类语言对实现网络直播营销目的的作用存在差异,而且各类语言会相互影响。应构建科学的网络直播营销语言体系,提高网络直播营销从业人员的多语言协同能力,采用新科技提高网络直播营销语言系统的效用。
The language utility model of live broadcast marketing is established to study the effects of oral language,written language,body language,prop language and environmental language in live broadcast marketing,and it is found that different languages have different effects on the realization of the purpose of live broadcast marketing,and different languages will influence each other.We should build a scientific network broadcast marketing language system,improve the multi-language coordination ability of network broadcast marketing practitioners,and adopt new technologies to improve the effectiveness of network broadcast marketing language system.
作者
周峰
ZHOU Feng(School of Business Administration, Jiangsu Vocational Institute of Commerce, Nanjing 211168, Jiangsu, China)
出处
《江苏经贸职业技术学院学报》
2022年第4期1-5,共5页
Journal of Jiangsu Institute of Commerce
关键词
网络直播营销
语言系统
语言协同
webcast marketing
language system
language synergy
