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某电商构建商品集对商品页面点击量和商品销售总额的影响研究

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摘要 随着电商飞速发展,对商品的页面点击量、商品销售总额和订单量的影响因素的研究越来越多。本文将一个个具有固定规格参数的同类商品互称为变体,同类变体集合称为商品集。本文通过运用双重差分分析法,构建对照组与实验组,来推算变体构建商品集对这些指标的影响。研究发现通过十一组月度数据的中位数来衡量数据的结果,得到结论构建商品集的贡献值为页面点击量有较强的正向影响,商品销售总额和订单量存在正向影响但相对较弱。
作者 戚宇轩
出处 《现代商业》 2022年第11期50-52,共3页 Modern Business
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