国家生态文明试验区背景下海南乡村旅游文创产品开发研究

Research on Cultural and Creative Product Development of Hainan Rural Tourism under the Background of National Ecological Civilization Experimental Zone

乡村旅游是旅游发展的新业态,更是海南自贸港建设的重要发力点之一。文章基于国家生态文明试验区的背景,首先分析了海南乡村旅游的现状,并在此基础上剖析了海南乡村旅游文创产品存在的问题,接着提出了以文化为核提炼地域特色,以创新为翼加大文创产品的研发,以技术赋能提升乡村旅游文创产品品质,以生态添彩形成差异化的发展路径,以人才为根形成文创产品内生力量等路径建议,以期推动海南乡村旅游的高质量发展,进而助推海南自贸港建设。

Rural tourism is a new form of tourism development,and also one of the important points in the construction of Hainan free trade port. Based on the background of national ecological civilization experimental zone, this paper analyzed the current situation of Hainan rural tourism and the problems of cultural and creative products of Hainan rural tourism. Finally,some suggestions were put forward such as: taking culture as the core and refining regional characteristics;with innovation as the wing, increasing the research and development of cultural creative products;enhancing the quality of cultural creative products of high rural tourism by science and technology;adding ecological meaning and forming differentiated development path;taking talents as the basis, forming the endogenous power of cultural and creative products, promote the high-quality development of rural tourism in Hainan and the construction of Hainan free trade port.