从受众商品到信息茧房——数字经济中的资本逻辑批判

From audience commodity to information cocoons——criticism of capital logic in digital economy

在数字经济大背景下,桑坦斯提出“信息茧房”这一概念,用于描述资本通过大数据技术提供的个性化服务来加剧用户的信息封闭。文章借助达拉斯·斯麦兹的受众商品理论,分析当代信息茧房产生的原因,对以受众为商品赚取剩余价值的资本逻辑进行批判。在当代数字经济大发展的今天,文章从数字经济和数字资本主义的特点出发,基于马克思的资本批判理论,探讨在数字经济中超越资本逻辑的可能性。

In the context of the digital economy, Sunstein proposed the concept of "Information Cocoons", which is used to describe the personalized services provided by capital through big data technology to intensify users’ information closure.Based on the "Audience as Commodity" theory of Dallas Smythe, this article analyzes the reasons for the emergence of contemporary information cocoons, and criticizes the capital logic that using audiences as commodities to earn surplus value. In the era of great development of the digital economy, this article based on Marx’s capital criticism theory, from the characteristics of digital economy and digital capitalism, explores the possibility of surpassing the logic of capital in the digital economy.