云南壮族服装图案的包装设计研究

Research on Packaging Design of Zhuang Clothing Patterns in Yunnan

壮族作为中国五十五个少数民族中人数最多的民族,拥有悠久深远的历史以及绚烂多彩的文化,在我国主要分布在广西及云南等地区,其中云南壮族主要有三只分支,分别是侬支系、沙支系和土支系,并且主要聚集在云南省文山壮族苗族自治州。壮族人民的传统审美文化使其在生活的方方面中寻求美、汲取美、发现美、创造美,从而构成了壮族丰富多彩、诗情画意的壮族服饰,尤其是壮族服饰中所包含的形式构成以及内在特征。而在商品包装设计中,包装伴随着人类历史及社会的发展而不断发展,在深藏广泛商业价值的同时,承载着不同民族和地域的文化底蕴。将少数民族的服饰图案应用于包装设计中的研究,可以深入探析特定的图形组合,研究壮族服饰图案在包装设计中意义所在。

As the most numerous ethnic group among the fifty-five minority groups in China,the Zhuang nationality has a long and far-reaching history and a colorful culture,and are mainly distributed in Guangxi and Yunnan,among which there are three main branches of the Zhuang people in Yunnan,namely the Nong,Sha and Tu branches,and they mainly gather in Wenshan Zhuang and Miao Autonomous Prefecture of Yunnan Province.The traditional aesthetic culture of Zhuang people makes them seek beauty,draw beauty,find beauty and create beauty in all aspects of life,thus constituting the colorful and poetic Zhuang costumes,especially the formal composition and inner characteristics contained in Zhuang costumes.In the design of commodity packaging,the packaging has developed along with the development of human history and society,and carries the cultural heritage of different ethnic groups and regions while hiding a wide range of commercial values.The study of applying the costume patterns of ethnic minorities in packaging design can deeply explore the specific graphic combinations and study the significance of Zhuang costume patterns in packaging design.