基于球鞋文化的产品创新

Product Innovation Based on Sneaker Culture

球鞋文化是当下年轻消费群体追求与众不同的个性表达途径,本文从消费观、嘻哈文化价值观的角度去分析球鞋文化对年轻人的影响。深入研究Z时代(1995-2010之间出生的人群)年轻人的个性心理需求,挖掘球鞋收纳展示产品蕴藏的巨大价值,创新球鞋收纳展示产品的设计,了解sneakers在球鞋收纳方面的需求和痛点,从功能需求与心理需求等角度出发将球鞋盒以模块化拼接的方式还原球鞋原貌,同时提升收藏的艺术感。

Sneaker culture is a way for young consumer groups to pursue distinctive personality expression.From the perspective of consumption view and hip-hop culture values,the influence of sneaker culture on young people is analyzed.Deeply study the personality and psychological needs of young people from Generation Z(born between 1995 and 2010),explore the huge value of sneaker collection and display products,innovate the design of sneaker collection and display products,and understand the needs and pain points of sneakers collection.From the perspective of functional needs and psychological needs,the shoe box restores the original appearance of the shoes in the way of modular splicing,while improving the artistic sense of collection.