探析植物纹样在现代礼品包装设计中的应用研究

Research on the Application of Plant Patterns in Modern Gift Packaging Design

中国传统文化中,植物纹样的传承和发展具有特殊的含义,其运用也是最广泛的,常出现在器皿、家具、建筑、日常生活用品上。本文旨在对植物纹样的种类、符号意义、呈现方式进行分析研究,再结合现代礼品包装的基本特征、受众人群定位及需求,将植物纹样的装饰语言创新性地运用在现代礼品包装设计中,达到对传统文化的再现与发展性的传承。植物纹样有着丰富的装饰美感,通过研究传统植物纹样的应用方法和组合模式,可以使我们进一步了解中国传统文化中的装饰艺术,并且为礼品包装设计提供借鉴与启发。

Plant patterns in Chinese traditional culture have special meanings in inheritance and development,and are widely used,often appearing in utensils,furniture,architecture and daily necessities.This paper aims to analyze and study the species,symbolic significance and presentation of plant patterns,and then combine with the basic characteristics of modern gift packaging crowd positioning and needs.The innovative use of decorative language of plant patterns in modern gift packaging design is the reproduction and development of traditional culture inheritance.Plant pattern has rich decorative aesthetic feeling,through studying the application method and combination mode of traditional plant pattern,we can further understand the decorative art in Chinese traditional culture,and provide reference and inspiration for gift packaging design.