乡村振兴视域下旅游文创用品开发研究——以西藏林芝为例

Research on the Development of Tourism Cultural and Creative Products under the Vision of Rural Revitalization——Takes Nyingchi,Tibet,as an Example

在我国乡村振兴战略背景的实施下,为了进一步推动西藏地区经济社会发展,保护青藏高原生态及推动西藏地区旅游业的发展,通过提取当地传统文化元素进行文创产品创新设计,建设西藏经济旅游文化圣地,解决目前西藏经济社会发展与生态环境保护之间的矛盾,对振兴西藏,挖掘乡村价值与可持续发展具有重要意义。

Under the implementation of rural revitalization strategy in our country,in order to further promote the economic and social development of Tibet,protect the Tibet plateau ecology and promote the development of tourism,extract local traditional culture elements and product innovation design,aims to build Tibet,solve the contradiction between economic and social development and ecological environment protection,to revitalize Tibet,mining rural value and sustainable development is of great significance.