现代文创与商周青铜器纹样的融合策略分析

Analysis on the Integration Strategy of Modern Cultural Creation and Bronze Patterns in Shang and Zhou Dynasties

青铜器文化始于二里头时期,是我国历史长河中不可或缺的文化遗产。其中,商周时期的青铜器纹样种类丰富、工艺精美,是我国青铜器文化的代表性时期。改革开放后,我国文化创意产业随着经济发展而快速成长,在文化经济领域发挥着重要作用。如今,文化创意产品不单单是文化符号的直接载体,也承载着传播文化的愿景飞入寻常百姓家。通过对当前文创行业进行调研,将青铜器纹样特征进行整理归纳,探究其融入现代文创产品的价值,总结出如何将文化从视觉符号转化为好的创意产品。

China's bronze culture began in the Erlitou period,is an indispensable cultural heritage in the long history of our country.Among them,Bronze Patterns in Shang and Zhou Dynasties are rich and exquisite,which is a representative period of bronze in China.After the reform and opening up,China's cultural and creative industries grow rapidly with economic development and increasingly play an important role in the field of cultural economy.Nowadays,cultural creative products are not only the direct carrier of cultural symbols,but also carry the vision of spreading culture into the homes of ordinary people.Based on the investigation of the current cultural and creative industries,this paper summarizes the characteristics of bronze patterns,explores the value of its integration into modern cultural and creative products,and summarizes how to transform culture from visual symbols into good creative products.