加工制造企业数字化转型的机理--基于资源编排视角的案例研究

The Mechanisms of Processing and Manufacturing Firms’Digital Transformation:Case Studies Based on Resource Orchestration

加工制造企业数字化转型对实现高质量发展和“工业4.0”有重要意义。基于计划规制的特殊情境,选取两家烟草加工制造企业,进行探索式、归纳式、嵌入式案例研究,回应研究问题:①资源约束下如何进行资源编排能捕捉数字化转型带来的价值?②数字化能力如何形成?研究发现:①营销环节的“优秀业务能力”是启动转型的核心要素,制造环节的“良好业务能力”和“强大信息资源基础”是必要条件,且情景更为复杂;②“渐进式转型”路径由制造环节触发,通过“降本式—提质式”资源管理,“内生式-渐进式”资源编排,完成系统性数字能力构建。“跃迁式转型路径”由营销环节触发,通过“增效式”资源管理,“外捕式-网络化”资源编排,形成独特的数字化能力。

Processing and manufacturing firms are of great significance towards China’s high-quality development and industry 4.0.This research adopts a special research context:the planning and highly regulated scenario.We select two tobacco manufacturing firms and conduct an exploratory,inductive and embedded dual case study.This research attempts to respond to the questions:①how processing manufacturing firms effectively orchestrate resources under resource constraints and capture values from digitalization transformation?②How does the formation of digitalization capabilities occur?Research findings show that:in marketing activities,outstanding marketing capabilities are the antecedent for initiating digitalization transformation.Together with the basis of digitization,they are cores for transformation and such scenario is complex.②Incremental digital transformation paths are implemented through resource management strategies focusing on“cost reduction and quality improvement”,“endogenous and incremental”assets orchestration and formed systematic digital capabilities on the manufacturing modules.Leap-over transformation path is implemented through efficiency-driven resource management and asset orchestration focusing on“external capturing-networking”and forms unique digital capabilities.