祛魅与返魅:微信朋友圈“仅三天可见”现象论析

Disenchantment and re-enchantment: interpretation of the phenomenon of “only three days visible” in Wechat Moment

微信朋友圈设计的初衷就是要提高人们的社会交往水平,而朋友圈“仅三天可见”的屏蔽功能似乎与其社交软件的性质相悖。用户作为“社会人”,会产生此种开放又封闭的矛盾心态,背后必然隐藏着深层次的社会原因。基于微信朋友圈本身的局限性、用户的需求和社会环境三个因素,可以将用户设置朋友圈“仅三天可见”的原因归结为:微信本身私密性的缺失导致用户隐私的泄露、用户“被遗忘”的需求和社会信任程度的减退。为此,微信开发者应当完善隐私保护的功能,国家亦当通过法律和制度的完善保护用户的隐私,满足用户“被遗忘”的需求,化解可能出现的社会信任危机。

The“only 3 days visible”in WeChat Moment means that the dynamic range that the user can retrieve through his friend circle system is the content within 72 hours from the time of the dynamic sending.However,the original intention of the design of WeChat Moment is to improve the level of social interactions of people,and the shielding function of Mozilla’s“only 3 days visible”seems to be contrary to the nature of its social software.As a“social person”,users will have such an open and closed mentality,hidden behind deep social reasons.Based on the limitations of Wechat Moment itself,the needs of users and the social environment,the reason why users set up moment’s“only three days visible”can be attributed to three aspects:the lack of privacy of Wechat itself leads to the disclosure of users’privacy,users’“forgotten”needs and the decline of social trust.Therefore,The Wechat developers should improve the function of privacy protection,and the government should also protect users’privacy through the improvement of laws and systems to meet users’“forgotten”needs,and to resolve the possible crisis of social trust.