党的十九大以来我国报刊发行事业的创新进路

Innovative Way Forward and Trend of China’s Newspaper and Magazine Distribution Industry since the 19th National Congress of the Communist Party of China

党的十九大以来,党中央从顶层设计的高度谋划新时代发行事业的发展思路,形成新时代报刊发行工作的总体方略、行动指南和路线图,初步建成智能媒体时代的报刊发行事业体系,其核心内容表现在六方面:强化政治引领,构建新时代报刊发行的领导机制;坚持固本培元,守住传统纸媒发行基本盘;加快网络再造,构筑新时代发行网络新业态;助力技术赋能,抢占算法推荐分发新高地;推动融合裂变,构建全媒体融合发行新模式;加强风险应对,完善突发风险事件保障体系。五年来,我国报刊发行事业以高质量发展为主线,推动多领域协同发展。

Since the 19th National Congress of the Communist Party of China(CPC),the Central Committee has planned the development of the publishing industry in the new era from the height of top-level design,formed the overall strategy,action guide and road map for the publishing and distribution of newspapers and magazines in the new era,and preliminarily built the publishing and distribution industry system in the intelligent media era.Its core content is reflected in six aspects:strengthening political guidance and building the leadership mechanism of publishing and distribution in the new era;adhering to strengthening the foundation and cultivating the vital energy,steadying the basic market share of traditional print media distribution;accelerating network re-engineering;building a new business form of distribution network in the new era;assisting technology empowerment,seizing new heights of algorithm recommendation and distribution;promoting the convergence and disintegration as well as building a new mode of all media integrated distribution;strengthening risk response and improving the security system for risky emergency.