“媒介世”:物质性语境下传播理论研究的演进

"Media-Century":Evolution of Communication Research in a Materiality Context

党的十九大以来,互联网、大数据、人工智能等新型媒体技术在政策性利好之下急速成长,建构了全新的社会现实。一个由媒介物质性提供动力的“媒介世”断层,正在悄然生成。本土传播研究对此进行了以物质性转向为核心的全方位回应。文章回顾过去五年来传播学科的重要拓展与变迁,透过十个关键词,烛照传播理论研究的“媒介世”。

Since the 19th National Congress of the Communist Party of China,the Internet,big data,artificial intelligence and other new media technologies have grown rapidly under the favorable policy conditions,creating a brand-new social reality.A"media-century"fault line,which is driven by media materiality,is formed quietly.In the local communication research,a comprehensively response centering on material turn is proposed.This paper reviews the important expansions and changes in the discipline of communication in the last five years.The"media-century"in the communication research has been described through ten keywords.