数字生态系统中创业机会的形成与发展:基于社会资本理论的探究

The formation and development of entrepreneurial opportunities in the digital ecosystem: A social capital-based inquiry

数字创业浪潮方兴未艾,机会属性变化引起的数字创业机会形成与变化规律尚未被揭示。本研究以数字生态系统作为研究情境,分析创业者利用数字生态系统可供性积累的社会资本,如何影响创业机会形成与发展。从机会的合意性维度和内容维度两方面解释创业机会的变化规律,考察创业者认知监控与新创企业数字化程度对这一路径的调节作用。本研究拓展社会资本理论在数字创业背景下的应用,深化数字生态系统中的创业机会研究,有助于指导创业者利用数字平台开展“破坏性创造”,提升机会识别质量和效率,促进创业生态系统建设。

It is not clear how the nature of entrepreneurial opportunities have been changed which caused differences in formation of entrepreneurial opportunities under the background of digital entrepreneurship.Set in the context of digital ecosystem, this paper analyzes how social capital accumulated by the affordances of digital ecosystem could affect the formation and development of entrepreneurial opportunities. While opportunity is measured from both the desirability dimension and content dimension,the moderating effects of the path are also tested from the cognitive monitoring of entrepreneurs and the digitization degree of new ventures. Expanding the application of social capital theory in the context of digital entrepreneurship, this paper deepens the research of entrepreneurial opportunities in digital ecosystem, which also helps to improve the quality and efficiency of opportunity identification, and to guide "destructive creation" by entrepreneurs in digital platform, and promotes the construction of entrepreneurial ecosystem at last.