基于UTAUT模型的大学生在线学习行为及其影响因素研究

Research on the factors influencing college students’online learning behavior based on UTAUT model

“互联网+教育”是一种新型的教育模式,大学生通过利用互联网进行在线学习时,需要理解哪些是影响学习者接受的关键性因素,对提高学习者接受度有重要作用。基于UTAUT模型,构建了大学生在线学习影响因素的研究框架,框架包括6个自变量、2个因变量、3个调节变量,并根据研究变量设计了问卷。采用SPSS 24.0进行数据统计分析,研究结果表明:大学生在利用互联网进行在线学习时具有较高的普适性,不同性别、不同专业在进行在线学习时各个影响因素上表现出显著性差异;大二与大四的学生在绩效期望中表现出显著性差异,感知自我效能、绩效期望、社群影响对行为意愿的影响权重的占比较高,感知自我效能、绩效期望、配合情况对学习满意度的影响权重占比较高。最后,根据研究结果提出相关的建议。

“Internet+education”is a new type of education mode in today’s era.When college students use the Internet for online learning,they need to understand the key factors that affect learners’acceptance and play an important role in improving learners’acceptance.Based on the UTAUT model,this study constructed a research framework for the factors influencing college students’online learning,which includes 6 independent variables,2 dependent variables and 3 moderating variables.A questionnaire was designed according to the research variables.Using SPSS 24.0 statistical analysis,the results showed that the college students in the use of the Internet for online learning has high universality.Different gender,different specialized in online learning shows significant difference:various factors affecting the sophomore and senior students showed significant differences in the performance expectations.Perceived self-efficacy,performance expectations,community influence on behavior intention accounts for the effects of weight is higher.Perceived self-efficacy,performance expectations,cooperation on the learning satisfaction are of higher weights.Some relevant suggestions are made based on the findings.