明月山温泉风景名胜区康养旅游高质量发展研究

Study on the Highquality Development of Health and Wellness Tourism in Mingyueshan Hot Spring Scenic Area

康养旅游作为旅游业的一种新业态、新模式,是对旅游业转型升级的有益探索。明月山温泉风景名胜区发展康养旅游,是构建宜春新发展格局的重要内容,是践行“绿水青山就是金山银山”的必然选择,对实现宜春文化旅游强市战略目标以及文化旅游产业高质量发展具有重要意义。本文首先分析了明月山温泉风景名胜区发展康养旅游的优势,然后分析了目前康养旅游发展存在的主要问题,最后提出了明月山温泉风景名胜区康养旅游高质量发展的策略。

As a new form and model of tourism industry,Health And Wellness tourism is a beneficial exploration for the transformation and upgrading of tourism industry.As an inevitable choice to follow the conviction that lucid waters and lush mountains are invaluable assets,the development of Health And Wellness tourism in Mingyueshan hot spring scenic area is an important content of constructing the new pattern of Yichun and it is of great significance to realize the strategic goal of strengthening Yichun’s cultureoriented travel and the highquality development of cultureoriented travel industy.This paper analyzes the main advantages of developing Health And Wellness tourism in Mingyueshan hot spring scenic area and disadvantages in views of the main problems existing,so as to put forward measures and reference for the highquality development of Health And Wellness Tourism.