“一带一路”沿线国家健身气功传播的现实问题及发展路径

Practical Problems and Development Paths For Health Qigong Propagation in Countries Along the Belt and Road

运用文献资料法、逻辑分析法,在“一带一路”背景下,探究健身气功跨文化传播内容的实践价值、现实问题与发展路径,为构建健身气功差异化的传播内容服务。研究认为,(1)健身气功的跨文化传播,有利于传承本土文化,塑造国家形象;促进文化交融,建立文化共同体;担当外交官,增强经济合作与发展。(2)健身气功跨文化传播内容存在“异域文化差异性”、“重技术,轻理论”,以及缺乏“国别性”教材等问题。造成健身气功“走出去”,但“走不进去”。(3)健身气功跨文化传播内容的构建,首先,应与沿线国家构建共性文化,加强各国文化交流;其次,以健身气功技术内容为载体,以文化内容为支撑;然后,加强“柔性”的双面传播,创新“国别性”教材。

In this paper,literature method and logical analysis are used to explore the practical value,realistic problems and development pathswith in the cross-cultural communication content under the background of"One Belt and One Road",so as to serve the construction of differentiated health Qigong communication content.The cross-cultural communication of health Qigong is conductive to inheriting local culture and shaping national image,promoting cultural integration and establishing cultural community,which can also be served as diplomats to enhance economic cooperation and development.Secondly,there are some problems in the cross-cultural communication content of health Qigong,such as cultural differences of different regions,emphasis on technology rather than theory,and lack of national teaching materials,which has brought a lot of obstacles for the international propagation.Thirdly,the construction of fitness Qigong intercultural communication content should first build common culture with countries along the Belt and Road and strengthen cultural exchanges among countries;Then it should take the fitness Qigong technical content as the carrier and the cultural content as the support.Finally,it should strengthen the double-sided dissemination of flexibility and innovation of national teaching materials.