视觉传达下现代元素在包装设计中的应用

Application of Modern Elements in Packaging Design Under Visual Communication

随着我国经济水平的快速发展,种类繁多的商品出现在市场上,琳琅满目的商品包装设计让人应接不暇。在当代商品包装设计中,视觉传达技术起到了无法取代的重要功能,是一种很好的营销手段。视觉传达下销售的产品备受关注,而且呈现多样化趋势,包装设计对于商品的行销亦具有非常关键的意义。市场上的商品绝大多数都要求外观具有审美性,包装设计具有品牌形象。如何把现代元素渗透到商品的包装设计中,利于视觉传达技术促进产品销售,已经成为当下有待解决的问题。本文从视觉表达的视角入手,研究现代元素在产品包装设计中的运用。

With the rapid development of China’s economic level,a variety of inexhaustible commodities appear in the market of Our country,the market is full of beautiful things in eyes of commodity packaging design people overwhelmed.In the packaging design of contemporary goods,visual communication technology plays an irreplaceable important function in this category,which is a good marketing means for modern product packaging design.The products sold under visual communication attract much attention and present a diversified trend.Packaging design also has a very key significance for the marketing of goods.The vast majority of commodities in the market require aesthetic appearance and brand image in packaging design.How to infiltrate modern elements into the packaging design of goods,how to facilitate the visual communication technology to make products sell well,has become a problem to be solved at present.This paper studies the application of modern elements in product packaging design from the perspective of visual expression.