传统文化元素在食品包装设计中的应用研究

Research on the Application of Chinese Traditional Cultural Elements in Food Packaging Design

社会经济的进步发展,极大改善了人们的生活方式,提高了人们的物质生活水平,同时提高了对生活质量的要求。食品作为维持日常生活的必需用品,其市场需求量呈现迅猛增加的趋势,人们对食品种类、品质提出各种不同需求,在食品包装方面也提出个性化需求。通过设计食品包装,赋予其文化、精神意义,能够提高食品的附加消费价值,获得更多消费群体的青睐,提高食品企业、公司的经济收益。文章将探析传统文化元素在食品包装设计中的应用方法。

The progress and development of social economy has greatly improved people’s way of life,improved people’s material living standards,and raised the requirements for quality of life.As a necessary product for daily life,the market demand for food shows a trend of rapid increase.People put forward various needs for food types and quality,and also put forward personalized needs in food packaging.By designing food packaging and endowing it with cultural and spiritual significance,it can improve the additional consumption value of food,gain the favor of more consumer groups,and improve the economic benefits of food companies and companies.This article will explore the application methods of Chinese traditional cultural elements in food packaging design.