桂林文化元素在酒包装设计中的应用探索

Application of Guilin Cultural Elements in Wine Packaging Design

现如今人民群众的审美需要以及对美好生活的追求不断提高,我们应该考虑到包装设计如何能够结合当地独特的文化内容,通过包装设计来浓缩传统文化精髓,传达出具有地域文化的价值观。通过包装设计的创意表达,创造出产品以外独特的艺术性。

Nowadays,the people’s aesthetic needs and the pursuit of a better life are constantly improving.We should consider how packaging design can combine the local unique cultural content,concentrate the essence of traditional culture and convey the values of regional culture through packaging design.Through the creative expression of packaging design,create unique artistry outside the product.