江西乡村旅游营销策略创新分析

Analysis on the innovation of rural tourism marketing strategy in Jiangxi Province

江西各地发展乡村旅游来推进乡村振兴,乡村旅游发展必须经受市场检验,提高乡村旅游营销策略的效果是通过市场检验的有效途径。本文通过分析江西乡村旅游营销策略和存在的问题,提出适应营销环境变化的创新策略,包括整合营销策略、跨界营销策略、“绿色+红色+乡土”多元文化融合营销策略和大数据营销策略。

So far rural tourism has been started around Jiangxi province to promote its rural revitalization.However,development of the rural tourism must undergo the market test and the marketing effect of rural tourism is a good index for testing it.By analyzing Jiangxi rural tourism marketing strategy and marketing problem this paper puts forward some innovative strategies for the rural tourism to adapt to the change of marketing environment,which includes integrated marketing strategy,cross-border marketing strategy,“green+red+local”multi-cultural integrated marketing strategy and big-data marketing strategy.