基于图形在包装设计课程中的实践性研究

Practical Research Based on Graphics in Packaging Design Course

当知识和创新握住了时代脉搏的时候,现代市场的产品竞争就绝不仅仅依赖于质量和效能这两个方面,而是更加强调外表的美观性和鉴赏价值,这就让包装设计正式走在了市场营销的前线。本文将以包装设计专业的发展为切入点,从图形应用的角度出发,分析图形的概念与逻辑结构,探讨图形元素的应用内容,并针对课程的优化做出一定思考,希望能够为平面设计专业注入更多的生机与活力,凸显产品外包装的竞争力和优势。

When knowledge and innovation grasp the pulse of the times,the product competition in the modern market does not only depend on the two aspects of quality and efficiency,but more emphasis on the beauty and appreciation value of appearance,which makes the packaging design officially go on the front line of marketing.In this regard,this paper will also take the development of packaging design specialty as the starting point,analyze the concept and logical structure of graphics from the perspective of graphics application,explore the application content of graphics elements,and make some thoughts on the optimization of the curriculum,hoping to inject more vitality and vitality into the graphic design specialty and highlight the competitiveness and advantages of product packaging.