摘要
儒家“中和之美”在传统美学思想中有着重要地位,对现代酒包装设计依然有着历久弥新的设计指导作用。本文从中和之美的角度出发探究酒包装设计,介绍中和之美美学思想,酒包装设计现状,并分析中和之美美学思想与酒包装设计之间的联系,从材质、造型和视觉元素上分析中和之美如何运用到酒包装设计之中。
The Confucian “beauty of neutralization” plays an important role in the traditional aesthetic thought and still plays a lasting guiding role in the design of modern wine packaging design.This paper explores the design of wine packaging from the perspective of the beauty of neutralization,introduces the aesthetic thought of neutralization and the current situation of wine packaging design,analyzes the relationship between the aesthetic thought of neutralization and wine packaging design,and analyzes how the beauty of neutralization is applied to wine packaging design from the aspects of material,shape and visual elements.
作者
阳单丹
YANG Dan-dan(Hunan University of technology,Zhuzhou 412007,China)
出处
《绿色包装》
2022年第5期84-87,共4页
Green Packaging
关键词
传统美学思想
儒家中和之美
酒包装设计
traditional aesthetics
Confucian neutralization beauty
wine packaging design
