设计服务乡村振兴背景下农产品包装设计研究

Research on Packaging Design of Agricultural Products Under the Background of Design Serving Rural Revitalization

设计服务乡村振兴是通过设计语言助农扶农,农产品包装设计是设计服务乡村振兴的重要途径。本文首先从农产品包装设计的必要性入手,然后从品牌强农、打造地域视觉符号、振兴地域文化、突出农产品核心优势和绿色包装理念五个方面来讲述农产品包装设计策略。旨在针对具体的农产品制定合适的包装设计策略,提升农产品的经济价值,促进乡村振兴。

Design serving rural revitalization is to help agriculture through design language.Agricultural product packaging design is an important way for design serving rural revitalization.This paper starts with the necessity of agricultural product packaging design,and then describes the packaging design strategy of agricultural products from five aspects:strengthening agriculture by brand,creating regional visual symbols,revitalizing regional culture,highlighting the core advantages of agricultural products and the concept of green packaging.It aims to formulate appropriate packaging design strategies for specific agricultural products,improve the economic value of agricultural products and promote rural revitalization.