互联网视域下山西农特产品包装设计研究

Research on Packaging Design of Shanxi Characteristic Agricultural Products from The Perspective of Internet

当今互联网技术高速发展,网购已经成了人们日常生活中的一部分,在互联网销售的农产品也极其多,销售速度极快。特色农产品销售要想紧跟时代发展潮流,必须打破包装的传统观念和想法,提高农产品包装质量的特点,提高包装水平。为了山西农产品在网上销售良好,打开网络销售的困境,就要突出包装特点,突出农产品特点和文化价值。在互联网视域下,如何让山西特色农产品紧跟时代发展潮流,如何加强农产品的包装设计是当下需要探讨的问题。本文就如何提高互联网视域下山西特色农产品的包装设计做出研究,从而进一步提高山西特色农产品在互联网上的竞争力与吸引力,取得更好的网上销售成绩。

In today’s era of rapid development of Internet technology,online shopping has become a part of People’s Daily life,China’s Internet sales of agricultural products are also extremely much,extremely fast sales on the Internet.In order to keep up with the development trend of The Times,the sales of characteristic agricultural products must break the traditional ideas and ideas about their packaging,and we must improve the characteristics of the packaging quality of agricultural products and improve the packaging level.Characteristics of Shanxi agricultural products in order to sell well on the Internet,we must open the dilemma of network sales,highlight their packaging characteristics,highlight the characteristics of agricultural products and cultural value.In the field of Internet,how to make Shanxi characteristic agricultural products keep up with the development trend of The Times,how to strengthen the packaging of agricultural products are the problems that need to be discussed at present.Therefore,this paper studies how to improve the packaging design of Shanxi characteristic agricultural products from the perspective of the Internet,so as to further improve the competitiveness and attractiveness of Shanxi characteristic agricultural products on the Internet,and better sales on the Internet platform.