数字插画在宠物食品包装设计中的应用

Application of Digital Illustration in Pet Food Packaging Design

随着“它经济”时代的到来,养宠这种生活方式为当下很多年轻人所推崇。随着市面上宠物食品包装的种类日益增多,插画作为宠物食品包装设计中一类独特的设计表现形式,在宠物食品包装设计中通过其独特的艺术魅力吸引消费者购买。本文从数字插画在宠物食品包装设计中的应用出发,阐释了数字插画的概念,介绍目前宠物食品包装的现状,进一步分析了数字插画在宠物食品包装设计中的应用价值与意义。以期通过研究探索数字插画在宠物食品包装设计中应用的原则,发挥数字插画优势,促进宠物食品包装设计优化改进。

With the advent of the era of“it economy”,the way of life of keeping pets is respected by many young people.With the increasing variety of pet food packaging in the market,illustration,as a unique form of design expression in pet food packaging design,attracts consumers to buy through its unique artistic charm in pet food packaging design.Starting from the application of digital illustration in pet food packaging design,this paper explains the concept of digital illustration,introduces the current situation of pet food packaging,and further analyzes the application value and significance of digital illustration in pet food packaging design.In order to explore the principles of digital illustration in pet food packaging design,give play to the advantages of digital illustration and promote the optimization and improvement of pet food packaging.