新媒体介入文化品牌视觉形象构建的价值研究——以泰安乡村社区为例

Research on the Value of New Media Intervention in The Construction of Cultural Brand Visual Image——A Case Study From Taian Rural Community

随着新媒体的快速发展,已经逐渐渗透到生活中的方方面面。然而新媒体视域下的乡村社区文化品牌形象构建是乡村社区文化发展中的新形式应用,能够使得乡村社区文化品牌的宣传及传承方式更具数字化。本文结合泰安市乡村社区文化品牌视觉形象构建剖析新媒体的特征,新媒体介入乡村文化品牌视觉形象构建的价值,尝试以新的视角促进乡村社区文化品牌视觉形象的传播与传承。

With the rapid development of new media,it has gradually penetrated into all aspects of life.However,the construction of rural community culture brand image under the new media perspective is a new situation application in the development of rural community culture,which can make the promotion and inheritance of rural community culture brand in a more digital way.This paper analyzes the characteristics of new media in conjunction with the construction of rural community culture brand visual image in Taian City,the value of new media intervention in the construction of rural culture brand visual image,and tries to promote rural community culture with a new perspective in this paper,we analyze the characteristics of new media and the value of new media in building the visual image of rural culture brand.