论“国潮”元素在文创产品中的应用

On the Application of“National Tide”Element in Cultural and Creative Products

“国潮”文创是以中国的传统文化元素为基础,结合经典文化图案、标志或人物形象,以全新的方式创造出来的一种文化创意产品。中国传统文化底蕴深厚,有着五千年的文明史,其容纳的历史、人文、地理、艺术符号取之不尽,这是我们“国潮”能够迸发出巨大力量的推进器。而“国潮”作为一种新兴的潮流也成为世界潮流文化发展的重要组成部分,在世界范围内引起了人们对中国元素的欣赏和喜爱。随着“国潮”元素走向世界,其运用与创造应该更多考虑到世界人民的认知程度与接受水平,向简约化的整体趋势发展,在打造中“国潮”文化的同时降低理解难度,在世界范围内让更多受众群体理解并喜爱。

“Guochao”cultural creation is a cultural and creative product created in a new way based on Chinese traditional cultural elements and combined with classical cultural patterns,symbols or character images.China’s traditional culture has a profound heritage and a 5000-year history of civilization.It contains inexhaustible historical,cultural,geographical and artistic symbols,which is the propeller that our“national tide”can burst out with great power.As an emerging trend,the“national tide”has also become an important part of the world trend and cultural development,and has aroused people’s appreciation and love of Chinese elements all over the world.As the“national tide”element moves to the world,its application and creation should take more account of the cognitive level and acceptance level of the world’s people,develop towards the overall trend of simplification,reduce the difficulty of understanding while building the“national tide”culture,and let more audiences understand and love it all over the world.