食品品牌“那椒匠”IP形象设计应用探究

Food Brand“That Pepper Sauce”IP Image Design Application Exploration

当下越来越多的企业拥有属于自己的品牌IP形象,食品品牌的IP形象作为品牌视觉识别系统中独具代表性的标志物,是食品品牌的特质之一,也是食品品牌产业文化的象征。对食品品牌进行一对一的IP形象定制,通过IP形象的传播来表现该品牌的形象定位、内在特征等情况,并在文化宣传、品牌活动等多个领域中成为主导信息的传播者。文章通过“那椒匠”品牌IP形象在食品品牌中的应用来概述。

At present,more and more enterprises have their own brand IP image,food brand IP image as a unique representative symbol of the brand visual identification system,is one of the characteristics of food brand and the symbol of food brand industry culture.One-to-one IP image customization of food brands can show the image positioning and internal characteristics of the brand through the dissemination of IP image,and become the disseminator of leading information in cultural publicity,brand activities and other fields.The article summarizes the application of the IP image of the brand in the food brand.