插画在“茶点说”茶点包装设计中的应用

The Application of Illustration in the Design of Refreshment Package of“Refreshment Theory”

插画作为包装设计的一种艺术表现形式,其富有冲击力、生动、形象的表现手法,能更好地表现出产品的特征。本文结合插画的艺术特征,分析国内其他优秀包装插画的应用价值,以“茶点说”茶点包装中的插画为设计对象,研究广西南宁的地方特色并进行提炼,以插画形式将其与“茶点说”产品进行结合,为“茶点说”茶点包装做插画设计。将地方特色与产品相结合进行包装插画创作,不仅能够快速增加品牌竞争力、提高产品价值,也能够让包装设计更具文化内涵和人文情怀,同时更好地宣传和推广广西地方特色。

Illustration design,as an artistic expression of packaging design,can better show the characteristics of products with its striking,vivid and vivid expression techniques.Based on the artistic features of illustrations,this paper analyzes the application value of other excellent packaging illustrations in China,taking the illustrations in“Tea Point Theory”as the design object,studies the local characteristics of Nanning,Guangxi,refines them and combines them with the products of“Tea Point Theory”in the form of illustrations,and finally designs the illustrations for“Tea Point Theory”tea point packaging.Combining local characteristics with products to create packaging illustrations can not only quickly increase brand competitiveness and product value,but also make packaging design have more cultural connotation and humanistic feelings,and at the same time bring better publicity and promotion to Guangxi local characteristics.