历史虚无主义思潮图像化传播的表征、危害及其应对策略

The Representation,Harm and Countermeasures of the Image Communication of Historical Nihilism

新媒体技术的迅猛发展正在深刻改变着传播样态,图像已成为人们认知世界、交流沟通的重要载体。历史虚无主义借助于这一转变,以图像化方式进行传播与渗透,呈现出了出场路径情境化、叙事方式感性化、思想渗透隐喻化等新表征。历史虚无主义图像化传播具有严重的社会危害性:场景魅惑下拓展了传播的受众范围、娱乐消遣下遮蔽了诉求的政治动向,以及语义隐喻下诱导了信念的劣质渐变。要全面应对这一挑战,消解其危害,须构建起主流意识形态图像化宣传体系反制历史虚无主义图像传播逻辑,激发多主体共同参与廓清、剖析与批判历史虚无主义图像传播指向,完善网络空间综合治理机制以不断消除历史虚无主义图像传播空间。

The rapid development of new media technology is profoundly changing the mode of communication.Image has become an important carrier for people to understand the world and communicate with each other.With the help of this transformation,historical nihilism spreads and infiltrates in a pictorial way,showing new characteristics,such as situational appearance path,perceptual narrative mode and metaphorization of ideological infiltration.The image communication of historical nihilism has serious social harmfulness:expanding the audience scope of communication due to the charm of the scene,obscuring the political tendency of appeal due to the entertainment and inducing a poor gradation of belief due to the semantic metaphor.In order to comprehensively deal with this challenge and eliminate its harm,we must build a pictorial publicity system of mainstream ideology to counter the image communication logic of historical nihilism,stimulate multiple subjects to participate in clarifying,analyzing and criticizing the image communication direction of historical nihilism,and improve the comprehensive governance mechanism of cyberspace so as to continuously eliminate the image communication space of historical nihilism.