海南发展入境医疗旅游路径选择研究

Study on the Development Pattern of Inbound Medical Tourism in Hainan Province

国际旅游消费中心和自贸港建设为海南入境医疗旅游产业发展带来重大战略发展机遇。作为全国唯一的热带岛屿省份,海南发展入境医疗旅游得天独厚,前景广阔,具有生态环境优越、政策优势显著、区位优势突出、政府高度重视、价格优势显著等发展优势。同时,也存在发展方式较为粗放、医疗技术相对落后、服务质量依然不高、配套服务较为薄弱、协调机制尚待完善等问题需要尽快解决。在此基础上,应采取以政策法规为保障,发挥政府职能作用;以服务质量为根本,注重提供配套服务;以优势项目为抓手,开发特色优势产品;以品牌战略为先导,开拓境外客源市场。

The construction of the International Tourism Consumption Center and the Free Trade Port for Hainan inbound medical tourism industry development brings a major strategic development opportunities. As the only tropical island province in China, Hainan is uniquely positioned to blossom inbound medical tourism, with a broad prospect.As the country’s only tropical island province, Hainan is uniquely positioned with a broad prospectto develop inbound medical tourism, It has many advantages like a superior ecological environment,significant policy advantages, location advantages, the government attaches great importance, the price advantage and others.However, its development also has some problems, such as the development method is relatively sloppy, medical technology is still backward, the quality of service is quiet weak, supporting services are comparatively not good, coordination mechanism still needs to be improved, these problems also need to be solved as soon as possible.On this basis, policies and regulations should be adopted to guarantee the role of government functions;service quality as the fundamental, focusing on providing supporting services;advantageous projects are stressed, the development of special advantageous products;brand strategy as a guide to develop the overseas source market.