浅谈如何在商务英语教学中培养跨文化交际能力

Cultivation of Cross-Cultural Communicative Competence in Business English Teaching

随着世界经济一体化的不断深入,中国的对外商务交流越来越频繁,对高质量商务英语人才的需求也越来越迫切。从事国际商务活动要求具备较强的跨文化交际能力,因此培养学生的跨文化交际能力是商务英语专业的核心任务。本文从跨文化交际能力在商务英语教学中的重要作用入手,探讨了当今国内商务英语教学过程中培养学生跨文化交际能力所存在的问题,并提出了解决问题的具体可行的策略。

With the deepening of economic globalization, business activities between China and the outside world are on the rise, and the demand for high-quality business English talents is more and more urgent. Engaging in international business activities requires students to have strong crosscultural communicative competence. Therefore, how to cultivate students’ cross-cultural communicative competence has become the core task of business English majors. This paper first analyzes the importance of cross-cultural communicative competence in business English teaching, discusses the problems existing in cultivating students’ cross-cultural communicative competence in the process of business English teaching in China, and then puts forward specific and feasible strategies to solve the problems.