产业融合视域下亳州影视文旅发展路径研究

Research on the Development Path of Film and Television Culture and Tourism in Bozhou from the Perspective of Industrial Integration

安徽亳州具有丰富的文化旅游资源,其影视文旅的发展趋势如火如荼,依托于地域特色的影视作品和旅游项目也在不断开拓。但其影视文旅融合发展的过程依然存在开发力度不够、文化吸引力和游客体验感欠缺、宣传力度不足等问题。相应地,亳州影视文旅应发挥其文化空间的地域性、延续性、共生性内涵,发挥以旅游者为主体的市场驱动力量,发挥数字化影视媒介的创新传播作用,以便更好地促进影视文旅产业融合高质量发展。

Bozhou, Anhui is rich in cultural tourism resources. The development trend of its film and television cultural tourism is in full swing, and film and television works and tourism projects based on regional characteristics are also being developed constantly. However, in the process of its integrated development of film, television, culture and tourism, there are still problems such as the lack of development, cultural attraction, tourists’ sense of experience and publicity. Correspondingly, Bozhou film and television cultural tourism should give full play to the regional, continuous and symbiotic connotation of its cultural space, the market driving force of tourists as the main body, and the innovative dissemination role of digital film and television media, in order to better promote the film and television tourism industry integration of high-quality development.